Dior is a powerhouse in the fashion industry, and they know how to pick their ambassadors. Earlier this year, Dior announced that K-Pop band BTS members Suga, J-Hope, Jin, and V will become global brand ambassadors for the brand. This comes as no surprise given the band’s massive following and their ability to inspire youths around the world. This is great news for fans of BTS, who can now look forward to seeing more of the group in high-fashion campaigns and other marketing initiatives. In addition to their duties as global brand ambassadors, the band will also continue to promote their music. This means that even more people will be able to enjoy their amazing music and see how it affects the fashion industry.
The significance of the appointment
Dior has announced that BTS member Jimin will be their new global brand ambassador. The announcement was made during the Paris Fashion Week and is seen as a major achievement for the seven-member group, who are now some of the most popular musicians in the world.
Jimin will work with Dior to promote the brand globally, and help to raise its profile among young people. He will also be involved in creative projects for Dior, including scent campaigns and product launches.
This is a huge coup for Dior, who are looking to capitalise on BTS’s growing popularity. The group have already generated huge revenue from their music tours and endorsements from major brands, so this new role will further strengthen their position in the market.
What Jimin will do for Dior
According to a press release issued by Dior today, the South Korean boy band BTS has been appointed as a global brand ambassador for the luxury fashion house. The announcement was made at the Paris Fashion Week Haute Couture Show tonight (September 8th), where Jimin was given the honour of presenting Dior’s SS19 collection.
Dior’s new campaign, called “The Animals”, sees Jimin representing different animals including a panther, owl, and cheetah. The campaign will see Jimin travelling to different locations around the world to film footage of his experiences and showcase how each animal inspires him creatively.
In a statement released by Dior, they say that: “BTS is one of the most influential and exciting groups in music today and their energy and creative approach is perfectly aligned with our own ethos at Dior. We are excited to work with them on this new global project and bring their unique style to global audiences.”
This appointment comes after years of rumours that BTS were set to join Dior’s ranks as a brand ambassador. Back in 2016, reports emerged that Dior had offered the boy band a six-figure deal but negotiations fell through due to scheduling conflicts. However, it seems that things have finally taken shape – especially given how successful BTS have been over the past few years.
Given their widespread appeal – not just in Korea but across Asia and even beyond
The role of the global brand ambassador
Global brand ambassador for Dior, Jimin from South Korea’s boy band BTS has quickly gained fans around the world for his natural beauty and charisma.
Born in 1997 in Gangnam-gu, Seoul, Jimin started his musical journey when he was only seven years old. After being chosen by then leader J-Hope to join the group in 2013, BTS embarked on a relentless journey to become one of the biggest pop stars in the world.
Known for their powerful dance moves and signature make up style, BTS have won numerous awards including Best Worldwide Act at the 2017 Billboard Music Awards and Top Social Artist at the 2018 iHeartRadio Music Awards. With over 160 million followers on social media, they are sure to continue impacting global culture for years to come.
Now an ambassador for Dior cosmetics, Jimin will support the brand’s latest campaigns aimed at empowering women through self-expression and innovation. He is also dedicated to inspiring people of all ages with his positive message of love and positivity.
In a statement released by Dior, Jimin said: “I am honoured to be appointed as a global brand ambassador for Dior. I believe that through my work with Dior we can empower more women worldwide to stand up for themselves and show their unique personality through makeup and fashion.”