“We’re not perfect, but we’re trying so hard”: Gabriela Hearst of Chloé on how to make fashion sustainable

For years, the fashion industry has been plagued by allegations of environmental negligence. From unsustainable palm oil plantations to garment factories that dump toxic chemicals into rivers and oceans, the fashion industry has long been criticized for its lack of sustainability. But even amidst these criticisms, some brands continue to push the envelope in terms of sustainable fashion design. Chloé is one such brand. In this interview with Fast Company, Chloé’s Gabriela Hearst discusses her company’s dedication to sustainable fashion design and how it’s made a difference in the lives of millions around the world. From using recycled materials to designing clothes with an eye towards reducing carbon footprints, Hearst and her team are making real strides in the fashion industry—even if they’re not perfect.

Hearst’s top tips for reducing environmental impact

One way to reduce your environmental impact is by choosing sustainable fashion brands. Hearst has compiled a list of our top tips for finding sustainable fashion brands.

1) Check the company’s social media channels and look for sustainability-related posts.

2) Ask the brand about its environmental policies and how it plans to maintain its standards in the future.

3) Research the materials used in the product and find out where they were sourced.

4) Consider whether or not the brand is using recycled or sustainable materials.

5)Check if a brand is certified sustainable by an organization like LEED (Leadership in Energy and Environmental Design).

The importance of social responsibility in the fashion industry

In an industry that is often criticized for its lack of social responsibility, one fashion house has taken steps to change the conversation. Chloé, founded by designer Gabriela Hearst in 2007, has made sustainability a central part of their business model.

“We’re not perfect but we’re freaking trying,” Hearst told The Guardian recently. “The most important thing is to be thinking about it and making a change.” While some criticize Chloé for being too slow to react to changes in the fashion industry, such as using recycled materials or using organic dyes, Hearst believes that these small changes add up over time and make a big difference.

For example, the brand uses water sparingly in their manufacturing process by using cooling towers instead of airconditioning and by recycling wastewater. They also use natural dyes and avoid harsh chemicals wherever possible. In addition, every pair of shoes that leaves their Paris factory goes through an ethical audit to ensure that workers are treated fairly and safely.

Despite these efforts, there are still areas where Chloé can improve. For example, they could do more to incentivize sustainable practices among their suppliers and develop longer-term solutions for environmental issues rather than relying on short-term fixes. However, Hearst remains optimistic about the impact that her company can have on the global fashion industry and believes that change starts with small steps.

Hearst’s take on the future of sustainable fashion

Gabriela Hearst, Editor-in-Chief of Chloé magazine and granddaughter of William Randolph Hearst, is one of the most prominent and respected voices in sustainable fashion. In this interview with The Guardian, she discusses her perspective on the future of sustainable fashion, how she approaches dressing her models and what she sees as the biggest challenges facing the industry.

Hearst points out that there is no one right way to dress sustainably and that it all comes down to personal choice. She believes that sustainability can be achieved through a number of different methods, including using recycled materials where possible, designing clothes that are comfortable to wear and considering the environmental impact of manufacturing processes. However, Hearst emphasizes that it is important for designers to be mindful of their audience when creating sustainable clothing; she wants people who buy her clothes to feel good about themselves and understand that they’re making a positive contribution to the environment.

Despite these challenges, Hearst believes that sustainable fashion has a bright future thanks in part to growing awareness among consumers about the importance of wearing responsible clothing. She also credits advancements in technology for making it easier for designers to create sustainable products without sacrificing quality or design aesthetics.


Chloé’s Gabriela Hearst talks about the importance of making fashion sustainable in an interview with Vogue. Hearst discusses how she and her team work to make sure each piece of clothing they design is not only stylish but also environmentally friendly. They strive to use natural materials whenever possible and have a zero-waste policy when it comes to manufacturing. With their efforts, Chloé is leading the way for other fashion brands to follow suit and make a difference in the world.

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